What it gathered
Details Google’s assistant collected from phone or chat conversations with your business.
Where and when
Where each detail came from and the date it was collected.
Original language
Each item appears in the language it was given in.
Google says this information is used to match your business with customers looking for services like yours. So if it’s wrong, the wrong customers may find you, or the right ones may not.
Open your Business Profile
Sign in to the Google account that manages it.
Select Edit profile
It’s in your profile’s management panel.
Open the Collected info tab
Don’t see it? Your area, language or business category may not have it yet.
Read each item
Check hours, services, prices and anything else it lists against what’s actually true.
Delete anything wrong
Select Delete on that item.
Google’s assistant contacts the verified phone number on your profile. Whoever answers that line is effectively updating your Google listing.
- Brief your front desk. Make sure anyone who answers knows your current hours, services and service area.
- Check the tab monthly, and after any call you suspect came from Google.
- Keep your profile complete so there’s less for the assistant to ask about. Our Google Business Profile checklist covers every field.
Your Business Profile feeds Google Maps, regular search results and the AI summaries Google now shows on most business-name searches. Wrong details in one place can spread to all of them. More on that in what Google’s AI says about your business.
Want us to keep an eye on it?
We manage 50+ Google Business Profiles and work on them every week. In the Charlotte area? See how our local SEO and AI visibility works.