The map pack is three slots. Everything else is a scroll.
When someone searches for a local service, Google shows a map with three businesses above everything else. Those three get most of the clicks. Position four might as well be position forty.
Local SEO is the work of getting into those three slots. It’s a different job from regular SEO, and it runs on three things: relevance, distance, and prominence.
Relevance
Does your profile say you do the thing being searched for? Categories, services, and description. Most businesses get the primary category wrong and never know.
Distance
How close are you to the person searching? You can’t move, but you can define your service area correctly. A service area set too broadly reads to Google as serving nowhere in particular.
Prominence
Do you look like a real, established business? Reviews, review recency, citations, links, and whether your name, address and phone match everywhere they appear.
- Google Business Profile: categories, services, description, hours, attributes, service area
- Weekly posts that link to the right page
- Review replies in your voice, on every review
- A review request workflow so asking stops being something you forget
- Citation and listing consistency across the directories that matter
- Monthly geo grid scans that show your visibility as a map across the metro, not a single number
Curious how this fits the bigger picture? See how we order the work.
A grid of your map ranking across the Charlotte area, month over month. Where you show up, where you don’t, and who’s beating you in the spots you’re losing.
It’s the clearest picture of local visibility there is, and most agencies never show it to clients.
$99/month. Bundle with ads, email or social and take 10% off three or more. Month to month, no long-term contracts.
Leveraging Ameliorate's expertise has boosted sales results by 32% this quarter. Their responsiveness gives us the ability to pivot into previously unrealizable opportunities.
See where you stand on the map.
The free audit shows your map visibility across the Charlotte metro, how you show up in AI assistants, and who’s beating you where.