A prettier site that nobody finds is a more expensive version of the same problem.
Most redesigns are run as design projects. New look, new photos, new copy, launch day, done. Six months later traffic is flat or down, and nobody can say why.
Usually it’s one of three things: the old URLs weren’t redirected, the new site collapsed several pages into one, or the site still has nothing for a search engine to rank because every service lives on the homepage.
None of that is a design problem. All of it is fixable before you build.
Find out what’s already working
Which pages earn traffic, which have links pointing at them, which URLs are sitting in old emails and proposals. You can’t protect what you haven’t measured.
Map the pages you actually need
One page per service. One per location if you serve more than one. Built against real search volume, not a guess about what people call things.
Build with the technical work included
Sitemap, canonicals, schema, speed, mobile. Not a phase two.
Redirect everything
Every old URL either survives or gets a permanent redirect to its closest match. This is the single most commonly skipped step in a redesign and the most expensive one to skip.
Verify after launch
Every redirect fires, nothing is blocked from indexing, the sitemap is submitted, rankings hold. Checked in the first 48 hours and weekly for a month.
- Your site is one long page and nav links jump to sections instead of real pages
- You can’t remember the last time anyone found you through Google
- It was built on a platform you’ve since left
- It looks wrong on a phone
- You’re paying for ads to send people to a page that doesn’t convert
Websites and landing pages are custom scoped, since a five page local site and a thirty page multi location build are not the same project. You get a fixed price before anything starts.
Ongoing SEO management from $99/month if you want the site maintained after launch — month to month, no long-term contracts.
Leveraging Ameliorate's expertise has boosted sales results by 32% this quarter. Their responsiveness gives us the ability to pivot into previously unrealizable opportunities.
Get a fixed price before you build.
Start with the free audit and we’ll scope the project against what your current site is actually doing — or book a call and talk it through.