Four follow up texts for every new STEM lead. Add the director's name and your city once, then copy each text straight into your texting tool.
Step 1 · Make it yours
Type the director's name and your center's city. Every text below updates as you type. Nothing is saved or sent anywhere.
{{FirstName}} stays as is. It's the parent's first name, and your CRM fills it in when the text sends.
Step 2 · The sequence
Every text ends with a question, so the parent always has an easy reason to reply. Send them in order and stop the drip the moment they book.
Opens with a real person and a free Discovery Session, then asks one easy yes or no question.
Hi {{FirstName}}! It’s [Director Name], the Director at Code Ninjas [City]. 👋 Saw you’re looking for STEM and tech activities for your child! I’d love to invite them in for a free Discovery Session to build a game or control a robot.
Are you free sometime later this week to come in?
Gentle urgency. After-school spots fill up, so it asks which days work instead of whether they want to come.
Hey {{FirstName}}, [Director Name] again! I'm looking at our roster... since our programs are self-paced (and kids love the 3D printing & robotics stations), our prime after-school spots fill up fast!
Do weekdays or Saturdays usually work better for your schedule?
Shows what makes Code Ninjas different: a maker space with wristbands kids earn, not another classroom.
Hi {{FirstName}}! One thing parents love here is that we aren't just a classroom. We are a Maker Space. 🛠️ Whether your child is coding, printing 3D models, or engineering robots, they earn colored wristbands for mastering real-world skills.
It builds huge confidence to see their ideas come to life. Want to come see the Dojo in person?
Speaks to the parent's real goal, which is doing better in math and science at school, and closes with an easy next step.
Hi {{FirstName}}! Technology changes fast, but problem-solving never goes out of style. 💡 Even if they don't become an engineer, the logic they learn here helps them crush it in math and science at school.
Want to get them started on the right foot this week? Let me know!
Before you hit send
We set up the texts, the timing, and the stop rules in your system, so every lead gets followed up and you don't have to remember.